About Jeff Rickard

Jeff is one of the founding partners of Marsh, Rickard & Bryan. At first, Jeff wanted to be an engineer. His father was an engineer and he saw the profession as challenging and rewarding. Then, he discovered an affinity for words and speaking, which led him to the law.

“Both professions require critical thinking,” says Jeff. “That was and still is very important to me.” Jeff gives much credit to the advantages of growing up in small town Alabama where everybody took care of everybody else. Those were the times and places that one could ride a bike anywhere and play ball until suppertime.

“My high school football coach was a big influence in my life. He taught me about preparation, hard work, and responsibility,” Jeff said. “These are the principles we practice at Marsh, Rickard & Bryan every single day on every single case.” In Jeff’s 34+ year law career, he has primarily focused on complex personal injury and wrongful death matters, as well as fraud and business torts.

Jeff is a member of the American Board of Trial Advocates (ABOTA), a Fellow in the Alabama Law Foundation, and a 2023 Lawdragon 500 Leading Plaintiff Consumer Lawyer. Jeff has been routinely listed in The Best Lawyers in America® and chosen on more than one occasion by it as a Plaintiff “Lawyer of the Year.” He has been recognized for several years in Super Lawyers® and has received the highest possible ratings by Martindale-Hubbell.™ Jeff is a past President of the Alabama Association for Justice and the Alabama Civil Justice Foundation.

Proven verdicts and settlements at Marsh, Rickard & Bryan

These results are credited to Marsh, Rickard & Bryan. A result appears under an attorney's own name only when a published source names them as counsel on the case.

$30 millionVerdictTop 20 in Alabama · #8

A Tuscaloosa County jury awarded the family of Johnny Terrell Sledge $30 million after finding that the on-call trauma surgeon at DCH Regional Medical Center started a second elective operation instead of treating a gunshot wound, leaving Sledge to bleed to death in the emergency room over roughly two and a half hours.

Tuscaloosa County Circuit Court, Alabama · 2019Medical MalpracticeRead the full story →
$16 millionVerdictTop 20 in Alabama · #10

A Jefferson County jury awarded Caroline and J.T. Malatesta $16 million, finding that Brookwood Medical Center committed medical negligence and reckless fraud when the natural-birth experience its advertising promised gave way to a delivery in which Caroline was physically restrained, leaving her with permanent nerve damage.

Jefferson County Circuit Court, Alabama · 2016Medical MalpracticeRead the full story →
$15 millionVerdictTop 20 in Alabama · #11

A Limestone County jury awarded Gloria Owen $15 million after finding that a HEMSI ambulance crew, including a paramedic with an undisclosed history of drug use who fell asleep instead of monitoring her husband, failed to respond as Robert Owen suffered a heart attack during a routine hospital-to-hospital transfer.

Limestone County Circuit Court, Alabama · 2024Wrongful DeathRead the full story →
$9 millionVerdictTop 20 in Alabama · #17

Margaret Green was killed on July 15, 2015, when a tractor-trailer struck her SUV as she pulled out of her driveway onto Alabama Highway 64. Her husband, Herschel Green, sued the road contractor, Joe Keenum Excavation & Construction Inc., over a movable construction sign it had placed beside the driveway. In February 2022 a Lauderdale County jury found the company responsible and awarded $9 million.

Lauderdale County Circuit Court, Florence, Alabama · 2022Wrongful DeathRead the full story →
$4 millionVerdict

Thomas Doster, 77, was found on the floor of his room at Noland Hospital Dothan in 2007 and died less than 12 hours later. He had been assessed as a high fall risk and was supposed to be in restraints. In March 2016 a Houston County jury found the hospital breached the standard of care and awarded his daughter and executrix, Karren Hughes, $4 million. The Alabama Supreme Court affirmed in October 2017.

Houston County Circuit Court, Dothan, Alabama · 2016Medical MalpracticeRead the full story →

Prior results do not guarantee a similar outcome. Each case is unique and depends on its own facts.

Practice areas

Education

Cumberland School of Law, Samford University
J.D., 1989
Auburn University
Undergraduate, 1985

Bar admissions & credentials

State Bar of Alabama

Other attorneys at Marsh, Rickard & Bryan

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Proven verdicts and settlements from other Birmingham firms

Hare Wynn Newell & Newton
Hare Wynn Newell & Newton
$1.51 billion · Hare Wynn Serves as Co-Lead Class Counsel in $1.51 Billion Syngenta Settlement for U.S. Corn Farmers
Cory Watson Attorneys
Cory Watson Attorneys
$671 million · DuPont C-8 Water Contamination: $671 Million Settlement After a String of Trial Wins
Alexander Shunnarah Trial Attorneys
Alexander Shunnarah Trial Attorneys
$20.73 million · Horry County Jury Returns Record $20.73 Million Against Myrtle Beach Lifeguard Contractor in Drowning of Father Caught in Rip Current
Heninger Garrison Davis
Heninger Garrison Davis
$64 million · Federal Jury Awards $64 Million to Charity Bingo Developers Blocked by VictoryLand
Hollis, Wright & Clay, P.C.
Hollis, Wright & Clay, P.C.
$10 Million Verdict for Deputy Mauled by Unmuzzled Police K-9 During Training

Prior results do not guarantee a similar outcome. Each case is unique and depends on its own facts.