Frank Branson

For more than 40 years, Dallas attorney Frank L. Branson has represented victims of dangerous products, commercial airplane crashes, gas explosions and electric burns, medical negligence, major trucking accidents, and industrial catastrophes. Widely recognized as one of America's best trial lawyers, he pairs tenacious pretrial preparation with courtroom strategies built on multimedia demonstrative evidence: his full-time staff includes a registered nurse, an experienced investigator, and an audio/visual professional who produce digital video, computer animation, medical art, and anatomical models for judges and juries. "What we are trying to do is allow the judge and jury to walk in our client's moccasins a short distance in order to understand the nature and severity of their injuries," he says.

In August 2018 he led the trial team that won a $242.1 million verdict against Toyota in Reavis v. Toyota, a Dallas County seatback defect case that later settled confidentially. Branson is a fellow of the International Academy of Trial Lawyers and the International Society of Barristers, a past president of the Dallas chapter of the American Board of Trial Advocates and of the Southern Trial Lawyers Association, and a former member of the Texas Supreme Court Advisory Committee. He regularly accepts referrals from other lawyers and represents doctors, lawyers, executives, and other professionals facing major legal issues.