About Frank Branson

For more than 40 years, Dallas attorney Frank L. Branson has represented victims of dangerous products, commercial airplane crashes, gas explosions and electric burns, medical negligence, major trucking accidents, and industrial catastrophes. Widely recognized as one of America's best trial lawyers, he pairs tenacious pretrial preparation with courtroom strategies built on multimedia demonstrative evidence: his full-time staff includes a registered nurse, an experienced investigator, and an audio/visual professional who produce digital video, computer animation, medical art, and anatomical models for judges and juries. "What we are trying to do is allow the judge and jury to walk in our client's moccasins a short distance in order to understand the nature and severity of their injuries," he says.

In August 2018 he led the trial team that won a $242.1 million verdict against Toyota in Reavis v. Toyota, a Dallas County seatback defect case that later settled confidentially. Branson is a fellow of the International Academy of Trial Lawyers and the International Society of Barristers, a past president of the Dallas chapter of the American Board of Trial Advocates and of the Southern Trial Lawyers Association, and a former member of the Texas Supreme Court Advisory Committee. He regularly accepts referrals from other lawyers and represents doctors, lawyers, executives, and other professionals facing major legal issues.

Proven verdicts and settlements

A Dallas County jury awarded $242.1 million to Benjamin and Kristi Reavis after the front seatbacks of their 2002 Lexus ES 300 collapsed in a rear-end crash and both parents were thrown into their two small children, who suffered permanent brain injuries. Frank L. Branson led the trial team from The Law Offices of Frank L. Branson, which included Debbie Branson. The trial judge reduced the judgment to about $213 million under the Texas punitive damages cap, a divided Dallas appeals court affirmed in 2021, and the case then settled in December 2021 on confidential terms while Toyota's appeal was pending before the Texas Supreme Court.

134th Judicial District Court, Dallas County, TX · 2018Product LiabilityRead the full story →
$44.1 millionVerdict

A Dallas County jury awarded the family of Christopher Ray Vardy $44.1 million after finding New Prime Inc. and its driver, Steven Ridder, responsible for the February 2021 ice-storm pileup that killed him on the Interstate 35W toll lanes near Fort Worth. The verdict included $24.1 million in compensatory damages, apportioned 75 percent to Ridder and 25 percent to toll-road operator NTE Express, plus $20 million in punitive damages against New Prime for recklessly employing an unfit driver. The Law Offices of Frank L. Branson, P.C. represented Vardy's widow, Tamara Vardy, and the firm says John Burkhead, Tim Newsom and Debbie Dudley Branson tried the case. Days after the verdict New Prime moved for a take-nothing judgment, arguing settlement credits and Texas's exemplary-damages cap should erase the award, a motion with no reported ruling as of September 2026.

44th District Court, Dallas County, Texas · 2025Truck AccidentsRead the full story →

Prior results do not guarantee a similar outcome. Each case is unique and depends on its own facts.

Practice areas

Education

Southern Methodist University
LL.M., 1974
Texas Christian University
Undergraduate, 1967

Bar admissions & credentials

State Bar of Texas

Other attorneys at The Law Offices of Frank L. Branson, P.C.

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Proven verdicts and settlements from other Dallas firms

Aldous Law
Aldous Law
$268.6 million · Jury Awards $268 Million After Medical City Gave a 13-Year-Old Girl a Fatal Propofol Overdose
Dean Omar Branham Shirley, LLP
Dean Omar Branham Shirley, LLP
$966 Million Talc Verdict Against Johnson & Johnson for a Mesothelioma Death, Punitive Award Vacated
Turley Law Firm
Turley Law Firm
$119.6 million · Dallas Jury Awards $119.6 Million Against Catholic Diocese for Decades of Clergy Abuse and Cover-Up
Loncar Lyon Jenkins
Loncar Lyon Jenkins
$296 Million Verdict Against Koch Industries for Butane Pipeline Deaths in Kaufman County
Lyons & Simmons, LLP
Lyons & Simmons, LLP
$360.01 million · $860 Million Verdict in Dallas Crane Collapse Death, Entered as $360 Million Judgment After Exemplary Cap

Prior results do not guarantee a similar outcome. Each case is unique and depends on its own facts.